Ask any seasoned sales professional how they connect with clients and the word "stories" is going to come up. Why? Because stories are the language of people. It's how we communicate. But often, sales professionals are unsure when to use a story during sales conversations, and what the content of the story should be. Story selection becomes much easier when you're able to pair it to appropriate stage of the sales cycle. 

Join this session and walk away with a solid process for selecting stories that connect with, inspire and guide your client audiences. 

Rance Greene formed the School of Story Design (schoolofstorydesign.com) for instructional designers who struggle to humanize training. His methodology—Instructional Story Design—equips IDs with a systematic and creative way for discovering, designing and delivering story-based training.

​​​​​​​Rance is the author of Instructional Story Design, a practical guide for developing stories that train. He coaches, teaches, speaks and writes often on the benefits of stories to connect people to one another.