How to Apply Sales Coaching to Your Sales Process
Speaker
President & Chief Coaching Officer, Progress Coaching
Webinar Details
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Date and TimeWed, Apr 08, 2026 at 11AM Pacific / 2PM Eastern
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Duration1 Hour
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Cost$0 (Free)
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Description
Sales coaching should not be an afterthought—it should become part of your sales process. This session teaches how to embed coaching at every stage of the sales journey, from prospecting and discovery to closing and follow-up. Participants will learn how coaching conversations drive self-awareness, improve confidence, and transform transactional selling into relational selling.
Using the Progress Coaching and QALMS (Questions, Activities, Learning, Motivator, Supplemental Coaching) framework, attendees will walk away with actionable tools to turn daily sales interactions into micro-coaching opportunities that reinforce skills and improve outcomes.
Key Takeaways:
Using the Progress Coaching and QALMS (Questions, Activities, Learning, Motivator, Supplemental Coaching) framework, attendees will walk away with actionable tools to turn daily sales interactions into micro-coaching opportunities that reinforce skills and improve outcomes.
Key Takeaways:
- Learn how to integrate coaching checkpoints into your existing sales process.
- Discover how to use questioning to elevate sales performance and confidence.
- Turn ride-alongs, one-on-ones, and pipeline reviews into powerful coaching sessions.
- Receive a framework for using coaching to improve consistency, accountability, and close ratios.
About Tim Hagen
Tim Hagen is the President of Progress Coaching and a nationally recognized leadership development strategist with more than three decades of experience helping organizations build high-performance coaching cultures. He specializes in equipping leaders to drive behavioral change, strengthen accountability, and elevate talent development through practical, scalable coaching systems. Tim is the creator of the QALMS coaching framework and numerous leadership and sales development programs designed to turn everyday conversations into powerful growth opportunities.
Throughout his career, Tim has partnered with organizations across financial services, manufacturing, professional services, and sales-driven industries to improve performance through self-awareness, structured coaching, and measurable reinforcement. Known for blending practical business insight with innovative coaching strategies, he is passionate about helping leaders move beyond training events and create sustainable cultures where coaching becomes the engine for performance, engagement, and long-term success.
Books by Tim Hagen
Throughout his career, Tim has partnered with organizations across financial services, manufacturing, professional services, and sales-driven industries to improve performance through self-awareness, structured coaching, and measurable reinforcement. Known for blending practical business insight with innovative coaching strategies, he is passionate about helping leaders move beyond training events and create sustainable cultures where coaching becomes the engine for performance, engagement, and long-term success.
Books by Tim Hagen






