A strategically positioned book is one of the most powerful revenue assets in sales and marketing today. When done right, a book doesn’t just build credibility — it creates demand, shortens sales cycles, supports premium pricing, and opens doors to higher-value conversations. In this session, you’ll learn how to turn your expertise into a revenue-driving authority asset that attracts the right buyers and continues working for you long after it’s published.

Presented by Marie Incontrera, CEO of Bestseller in a Weekend® — the legacy publishing program that has helped 1,500+ professionals write and launch bestselling books — this webinar breaks down how sales and marketing leaders use books to fuel pipeline, differentiate in crowded markets, and generate inbound opportunities without relying on constant content creation. Attendees will leave with a clear framework for writing a book that aligns directly with their revenue goals, whether that’s driving enterprise deals, growing a services business, or positioning themselves as the obvious choice in their market.

Marie Incontrera is a serial entrepreneur, business strategist, and creative powerhouse who helps thought leaders, creatives, and founders turn their expertise into visibility, revenue, and legacy.

She is the Founder and CEO of Incontrera Consulting LLC and the Growth Speak Agency, a visibility consultancy that combines brand strategy, PR, speaker placements, digital marketing, and executive thought leadership to help clients scale their presence and profits. Marie has worked with global executives at companies like Salesforce, Meta, IBM, Aura Intelligence, and Further; bestselling authors; Broadway shows; TEDx speakers; and top-performing entrepreneurs of businesses of all sizes to build their online visibility, land them on stages like SXSW, Alibaba CoCreate, Climate Week, TEDx, and get them placements in media outlets such as Harvard Business Review, Forbes, and CNBC.

Marie is the new CEO of Bestseller in a Weekend®, a book accelerator designed to help entrepreneurs and thought leaders write the first draft of their book in a single weekend. Through this venture, she empowers emerging authors to craft powerful nonfiction books that fuel business growth, visibility, and thought leadership.

Marie is known for her unique ability to scale ideas into ecosystems—and to turn intellectual property into impact and income. She leads with vision, integrity, and a deep understanding of both creative entrepreneurship and executive execution.