Most RFP responses answer the questions—but few create confidence. In a world where competitors often offer similar solutions, the companies that stand out are the ones that help buyers see themselves succeeding with their solution.

In this webinar, you’ll learn how to apply the principles of Story Design to transform traditional RFP responses from feature-focused documents into compelling narratives that connect with your audience, address their real concerns, and differentiate your organization.

Rance Greene formed needastory.com for those who struggle with storytelling at work. His methodology—Story Design—gives leaders, sales teams, marketers and presenters a systematic and creative way for discovering who their audience is and how to persuade them to take action on new ideas. He helps professionals discover that they are uniquely equipped to tell the best story for their audiences.

Rance is the author of Instructional Story Design, a practical guide for developing stories that train. He coaches, teaches, speaks and writes often on the benefits of stories to connect people to one another.