“I can’t wait to see what happens in the next required training course!” said no one ever. What would happen, though, if required training focused on performance: real action! And what if that action was played out through a story starring characters learners could truly relate to?

Gartner recently reported that though millions are spent each year on compliance training, 70% of compliance officers believe that their compliance training is not effective. That required training is perceived as a necessary evil by both designers and learners is no secret. Often called “dry,” “boring,” “click-through” training, there is definitely room for improvement.

This webinar will show you how Instructional Story Design gives your learning audience something to look forward to when they receive the email from you LMS that it's time to take their required training? Don't believe it? You'll have to join us and see for yourself!

   

Rance Greene formed needastory.com for those who struggle with storytelling at work. His methodology—Story Design—gives leaders, sales teams, marketers and presenters a systematic and creative way for discovering who their audience is and how to persuade them to take action on new ideas. He helps professionals discover that they are uniquely equipped to tell the best story for their audiences.

Rance is the author of Instructional Story Design, a practical guide for developing stories that train. He coaches, teaches, speaks and writes often on the benefits of stories to connect people to one another.