How to Select the Right Sales Training Provider and Avoid a Sales Training Train Wreck


Author of Beyond the Sales Process
Webinar Recording Details
  • Date and Time
    Thu, Jun 07, 2012 at 10AM Pacific / 1PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.



Based upon ES Research Group's experience and regular surveys, most decisions regarding third-party sales training content providers are made for the wrong reasons in the wrong way. The result is wasted time, money and significant lost business opportunity.  

During this webinar you will learn how to get a significantly more accurate and comprehensive understanding of the learning needs of your own sales organization and how to meet those requirements through a long-term, mutually beneficial partnership with the right sales training provider.

Specifically you will:
  • Learn the 7 most common mistakes companies make resulting in selecting the wrong provider
  • Discover why a well-known brand might not be the best alternative.  And why it might be.
  • See why considering 11 basic evaluation components will lead to the right decision
  • Know the 12 critical sales training provider capabilities that should be considered
  • Understand why 6 evaluation and selection best practices can avoid a sales training train wreck

About Dave Stein

Dave Stein has worked as a sales representative  sales manager, Director of Worldwide Sales Development, VP of Sales, VP of International Operations, VP of Client Services, sales strategist, and consultant. His hands-on work with businesses ranging from start-ups to the Global 100 provides him with a unique and pragmatic view of sales methodologies, sales training approaches, social selling, and the cultural, behavioral, and operational changes required for corporations to excel at the sales function. Dave’s  first book, How Winners Sell, was a highly-acclaimed commercial success, and he is considered an expert by Sales & Marketing ManagementFast Company,  the New York Times, BusinessWeek, Inc., Fortune,  the Wall Street Journal, Harvard Business Review, and Forbes.

His new book, Beyond the Sales Process: 12 Proven Strategies for a Customer-Driven World is now available for pre-order on Amazon and other online booksellers. Visit