Fundamentals of Selling Help Waste Connections Gain Yardage, Sale by Sale


VP of Sales, MHI Global
Webinar Recording Details
  • Date and Time
    Thu, Oct 18, 2012 at 10AM Pacific / 1PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.


How does an organization unify a geographically and culturally diverse sales organization around common sales skills, behaviors, and languages?
In this webinar, discover how Waste Connections, a leading 29-state solid-waste handling services provider on a quest to gain market share, recently built a more cohesive, skilled, and productive field sales organization.

Through the use of skills training, coursework, role playing and “boot camps,” hear about how Waste Connections’ new sales development strategy program resulted in:
  • A unified and stronger sales organization
  • Increased average new account revenue by almost 5%
  • Introducing several new members to their internal high sales performing “club”
  • 97% of participants feeling that the new skills will help increase their sales
  • 55% of participants reporting that the program will increase productivity


About Chris Cowan

As Vice President of Sales of AchieveGlobal, Chris Cowan leads the business development efforts of the U.S. sales organization. He is responsible for strategic direction, development of long-term partnerships, client satisfaction, and oversight of a geographically dispersed sales team. Mr. Cowan has a long and distinguished career spanning the financial services, consulting, travel and entertainment and technology sectors. He has 20+ years of sales experience including leading a variety of sales and client development teams, developing highly-integrated partnerships and marketing programs in the consumer and commercial markets.


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