Building a Sales Culture: Waste Connections' Formula for Success


VP of Sales, MHI Global
Webinar Recording Details
  • Date and Time
    Thu, Oct 18, 2012 at 10AM Pacific / 1PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.


How does an organization unify a geographically and culturally diverse sales organization around common sales skills and behaviors?

Join Chris Cowan, VP of Sales at AchieveGlobal and Stephen Berry, head of corporate sales training at Waste Connections in an online discussion and Q&A session to reveal the success story about how Waste Connections, a leading solid-waste handling services provider, built a unified, skilled, and productive field sales organization through the use of skills training.

During this live interactive webinar, you will learn:
  • How Waste Connections leveraged coursework, role playing and “boot camps” to increase average new account revenue by almost 5%
  • Development strategies to build a cohesive sales team with a common language, better efficiency, and higher productivity
  • Best practices for engaging and preparing sales reps for a skills training initiative
  • How sales coaching can positively impact the bottom line
  • Top areas of development that are important for all sales organizations to measure

All registrants will receive a free copy of AchieveGlobal’s recent global sales study results in a whitepaper titled:  “A Survey of Sales Effectiveness – Global Research on What Drives Sales Success.”

This webinar is complimentary and open to anyone. We hope you can join us!

About Chris Cowan

As Vice President of Sales of AchieveGlobal, Chris Cowan leads the business development efforts of the U.S. sales organization. He is responsible for strategic direction, development of long-term partnerships, client satisfaction, and oversight of a geographically dispersed sales team. Mr. Cowan has a long and distinguished career spanning the financial services, consulting, travel and entertainment and technology sectors. He has 20+ years of sales experience including leading a variety of sales and client development teams, developing highly-integrated partnerships and marketing programs in the consumer and commercial markets.


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