In the world of business, it’s important for people across all business functions to help the firm produce visible results.  However, sometimes, the “machine” of the business needs to be fine-tuned because everyone’s running on their functional treadmills, and when this happens, the business isn’t running in tip-top shape!   If you pair this with the fact that resources are scarce, the treadmill runs faster and important cross-functional hand-offs are missed.

It’s time to take a look at one of the most important linkages that must be fine-tuned: the relationships between the people in Product Management and the people who work in Sales and Marketing.

Join Dave Stein as he hosts guest speaker Steven Haines who will shed light on key issues and root causes so that we can focus on the needed realignment between these vital business functions.  
 
The main topics to be covered include:

1. Identifying key challenges and gaps
2. Defining root causes
3. Providing recommendations for action, which include

• Clarifying roles and responsibilities
• Understanding organizational cadences and schedules
• Establishing clear communication pathways for all stakeholders

Dave Stein has worked as a sales representative  sales manager, Director of Worldwide Sales Development, VP of Sales, VP of International Operations, VP of Client Services, sales strategist, and consultant. His hands-on work with businesses ranging from start-ups to the Global 100 provides him with a unique and pragmatic view of sales methodologies, sales training approaches, social selling, and the cultural, behavioral, and operational changes required for corporations to excel at the sales function. Dave’s  first book, How Winners Sell, was a highly-acclaimed commercial success, and he is considered an expert by Sales & Marketing Management, Fast Company,  the New York Times, BusinessWeek, Inc., Fortune,  the Wall Street Journal, Harvard Business Review, and Forbes.