Is your sales team using proven scientific methods to change people?  Or, are they wasting their valuable time and not effecting decision-makers?

Today, when our clients are already bombarded with sales messages, do your sales and marketing people already know what has been scientifically proven. Now, more than ever,  it’s increasingly important to know the truth about what moves others to change, to comply with requests.
 
Dr. Robert Cialdini has spent over 30 years studying what works most forcefully and reliably to produce “yes”, making him the acknowledged expert in the fields of social influence and persuasion.  His classic book, Influence has sold millions of copies world-wide.  Join us for this overview of what the science has proven and what small, costless changes your people can make to have optimal  effects on your sales.  In this case…what they don’t know can hurt you.

In this session Dr. Cialdini will cover:
 

• What makes this is a science
• The Six Universal Principles of Influence
• How one UK government agency saved over a billion pounds using these powerful principles
• How your people can easily use these same underlying principles as well—often by altering just a word or two in their persuasive messages

Dave Stein has worked as a sales representative  sales manager, Director of Worldwide Sales Development, VP of Sales, VP of International Operations, VP of Client Services, sales strategist, and consultant. His hands-on work with businesses ranging from start-ups to the Global 100 provides him with a unique and pragmatic view of sales methodologies, sales training approaches, social selling, and the cultural, behavioral, and operational changes required for corporations to excel at the sales function. Dave’s  first book, How Winners Sell, was a highly-acclaimed commercial success, and he is considered an expert by Sales & Marketing Management, Fast Company,  the New York Times, BusinessWeek, Inc., Fortune,  the Wall Street Journal, Harvard Business Review, and Forbes.

Dr. Robert Cialdini, 'The Godfather of Influence,' is globally recognized as the expert in the science of influence, has dedicated his career to understanding what compels people to say "Yes." His NY Times bestselling books, "Influence" and "Pre-Suasion," have sold over 7 million copies in 48 languages, with "Influence" featuring on Fortune Magazine's “75 Smartest Business Books” and CEO Read's “100 Best Business Books of All Time.” His 7 Principles of Persuasion have become a cornerstone for any organization serious about significantly increasing its influence, while doing so ethically.