Why are Enterprises Slow to Adapt? How to Sell Successfully in the 21st Century

Speakers

Scott
Scott Santucci, Sr. Analyst, Forrester
Ltp 9870
VP Sales and Marketing, Revegy
Webinar Recording Details
  • Date and Time
    Wed, Sep 04, 2013 at 10AM Pacific / 1PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.

Description

Selling to Enterprise accounts requires a completely different approach and understanding of how your buyers make decisions - and research shows that very few sales organizations are getting it right.
 
Does any of this sound familiar?
 
  • I can’t find the content or information that I need to address my account’s pains
  • My sales engineers don’t know enough about what my customer needs to scope the project
  • My customer is confused by the different messages coming from our company

Join Forrester research analyst Scott Santucci as he discusses how to Sell Successfully in the 21st Century.

In this webinar learn how to:
  • Get clarity on your sales cycles or risk making the same mistakes over and over (and over again)
  • Identify the ‘random acts’ that are sabotaging your sales organizations ability to cross sell and upsell
  • Confront the real realities of today’s complex sales landscape and stop overlooking the barriers to your own success

About Scott Santucci

Scott serves Sales Enablement Professionals. He has deep knowledge and hands-on experience working cross-functionally with product, marketing, and sales teams to develop innovative and effective integrated programs designed to improve the entire revenue cycle.

About Tim Braman

Tim Braman is an industry veteran with significant experience in technology and strategic sales consulting. As VP of Sales and Marketing at Revegy, Tim has a rich background in sales and sales management that spans more than 20 years and numerous industry verticals.