Are You Selling the Way Your Customers Are Buying? Strategies to Align Your Sales Process with Your Customer


David y
SVP, Wilson Learning Worldwide
Michael leimbach   h
VP, Global Research & Development, Wilson Learning Worldwide
Webinar Recording Details
  • Date and Time
    Thu, Jan 16, 2014 at 10AM Pacific / 1PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.


Who’s driving the sales process? Today, it’s the customer.

Changes in the buying process are creating fundamental changes in the sales process. In fact, a sales process is not what salespeople need; today they need a way to facilitate the buying process. From the outset, buyers are in charge of the speed and direction of the process. They gather information about available solutions, screen potential providers, and select those providers they want to consider. Decision teams are the new norm, especially for strategically important buying decisions. Then the decision is handed off to Procurement departments who manage the actual purchase.

In this environment, how do salespeople differentiate their companies and themselves? Successful salespeople have learned to align their sales process with how the customer wants to buy. In this webcast learn how to help salespeople get a strong foothold in today’s buy–sell relationship. We will examine:
  • What it takes for salespeople to establish themselves as trusted advisors
  • How to move from discovering customer wants to helping customers uncover key gaps with clear motivation to fix the gaps
  • Key steps salespeople need to take to alter their sales process to align with their customers

With greater insight into today’s buying process, salespeople can understand how customers want and need to buy, adjusting their process to dramatically increase their sales results.
Who should attend:  VP of Sales, RVPs, SVPs, Sales Managers & Team Leads, CLOs, COOs

About David Yesford

David Yesford is Senior Vice President of Wilson Learning Worldwide. With more than 33 years of experience developing and implementing human performance improvement solutions around the world, Mr. Yesford brings valuable experience, strategic direction, and global perspective to his work. Over the years, he has held strategic roles in Wilson Learning Worldwide’s core content areas of sales and leadership, as well as e-learning and strategic consulting. Mr. Yesford is the contributing author of several books including Win-Win SellingVersatile SellingThe Social Styles Handbook, and The Sales Training Book 2. He has also been published in numerous business publications throughout the United States, Europe, Latin America, and Asia Pacific. Mr. Yesford frequently speaks at international engagements, focusing on issues such as sales and sales strategy, leadership, employee and customer engagement, brand, and strategy implementation.

About Michael Leimbach, Ph.D.

Michael Leimbach, PhD, is a globally recognized expert in instructional design and leadership development. As Vice President of Global Research and Development for Wilson Learning Worldwide, he has worked with numerous Global 1000 organizations in Australia, England, Germany, Japan, South Korea, Taiwan, and throughout the United States. Over more than 30 years, Dr. Leimbach has developed Wilson Learning’s diagnostic, learning, and performance improvement capabilities, published over 100 professional articles, co-authored four books, been Editor-in-Chief for the highly acclaimed ADHR research journal, and is a frequent speaker at national and global conferences. He also serves on the ISO Technical Committee (TC232) on Quality Standards for Learning Service Providers and on the University of Minnesota College of Education and Human Development Dean’s Advisory Board.