Research indicates that sales managers have the single biggest impact on the use of new skills to drive salesperson effectiveness. Unfortunately, the majority of sales managers feels ill-prepared to coach and support salespeople on the skills they learn in sales training efforts. This webcast will show how our best practices for the first 90 days after sales training as a critical period to translating new sales skills into sales performance. During this session, you will learn about our process of supporting learning transfer and be able to audit your own sales coaching efforts against this learning transfer approach.

During this webcast, you will:
 

• Examine the sales manager's role in supporting learning transfer and the challenges they face
• Understand our best practice process for increasing manager involvement in the first 90 days after salesperson training
• Gain insight into the effectiveness of your own efforts to support manager involvement

Michael Leimbach, Ph.D., is Vice President of Global Research and Development for Wilson Learning Worldwide Inc. With more than 40 years in the field, Dr. Leimbach has developed Wilson Learning’s diagnostic, learning, and performance improvement capabilities and has managed major research studies in sales, leadership, and organizational effectiveness. He also developed Wilson Learning’s impact evaluation capability and return on investment models. Dr. Leimbach has served as a research consultant for a wide variety of global client organizations, is Editor-in-Chief for a major professional journal, and has served on the ISO Technical Committee on Quality Standards for Learning Service Providers. Dr. Leimbach has coauthored four books, published more than 100 professional articles, and is a frequent speaker at national and global conferences.

David Yesford is Senior Vice President of Wilson Learning Worldwide. With more than 33 years of experience developing and implementing human performance improvement solutions around the world, Mr. Yesford brings valuable experience, strategic direction, and global perspective to his work. Over the years, he has held strategic roles in Wilson Learning Worldwide’s core content areas of sales and leadership, as well as e-learning and strategic consulting. Mr. Yesford is the contributing author of several books including Win-Win Selling, Versatile Selling, The Social Styles Handbook, and The Sales Training Book 2. He has also been published in numerous business publications throughout the United States, Europe, Latin America, and Asia Pacific. Mr. Yesford frequently speaks at international engagements, focusing on issues such as sales and sales strategy, leadership, employee and customer engagement, brand, and strategy implementation.