The common sales manager nightmare - your salesperson comes in with a “great opportunity,” but …the customer needs a 10% discount. Why does this happen so often? Because your salespeople only know how to bargain (“He wanted a 20% discount but I talked him down to accepting only 10%”)! What we really want salespeople to do is negotiate in a way that is respectful of the customer and the value they seek, while keeping in mind your company’s pricing and strategy needs.

In this session, you will learn the key to increase your capability of getting your salespeople to negotiate and not bargain, with the goal of improving your top- and bottom-line, and keep long-term customers.

During this webcast, you will:
 

• Understand the difference between bargaining and negotiation
• Recognize a critical time to negotiate – during client objections
• Learn the basic approach to negotiating

If you want a long-term relationship with a customer, it is critical that both you and the customer receive fair value. If you want this long-term relationship, then you need to learn the skills of negotiation.

David Yesford is Senior Vice President of Wilson Learning Worldwide. With more than 33 years of experience developing and implementing human performance improvement solutions around the world, Mr. Yesford brings valuable experience, strategic direction, and global perspective to his work. Over the years, he has held strategic roles in Wilson Learning Worldwide’s core content areas of sales and leadership, as well as e-learning and strategic consulting. Mr. Yesford is the contributing author of several books including Win-Win Selling, Versatile Selling, The Social Styles Handbook, and The Sales Training Book 2. He has also been published in numerous business publications throughout the United States, Europe, Latin America, and Asia Pacific. Mr. Yesford frequently speaks at international engagements, focusing on issues such as sales and sales strategy, leadership, employee and customer engagement, brand, and strategy implementation.

Michael Leimbach, Ph.D., is Vice President of Global Research and Development for Wilson Learning Worldwide Inc. With more than 40 years in the field, Dr. Leimbach has developed Wilson Learning’s diagnostic, learning, and performance improvement capabilities and has managed major research studies in sales, leadership, and organizational effectiveness. He also developed Wilson Learning’s impact evaluation capability and return on investment models. Dr. Leimbach has served as a research consultant for a wide variety of global client organizations, is Editor-in-Chief for a major professional journal, and has served on the ISO Technical Committee on Quality Standards for Learning Service Providers. Dr. Leimbach has coauthored four books, published more than 100 professional articles, and is a frequent speaker at national and global conferences.