Earning the Status of a Trusted Advisor:
Possessing the Mindset and Skillset to Align Value to Customers' Challenges


David y
SVP, Wilson Learning Worldwide
Jason 8801 master 4x6
Director, Global Assessment Services, Wilson Learning Worldwide
Webinar Recording Details
  • Date and Time
    Thu, Oct 16, 2014 at 10AM Pacific / 1PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.


In a recent study on top sales execution trends, 58% of buyers disengage with sales teams and stay with the status quo. The number one reason buyers disengage is that salespeople did not present value effectively or were not aligned to buyers' specific business challenges. In today's competitive marketplace, the combination of a strong set of sales skills and a disciplined mindset will make the difference. Becoming a trusted advisor is not a technique; it is a capability that must be developed. Today’s salesperson must be able to provide real value that addresses customers’ unique challenges better than the competition.

In this important webinar, we will examine what is required to earn the trust of customers and how to build strategic relationships that add real value to your organization.

During this webcast, you will:


  • Recognize the critical elements needed to build the mindset of a trusted advisor
  • Gain insight into the key skills you need to uncover customers' specific business challenges and create solutions they value
  • Understand steps you can take to help the customer recognize the benefit you bring and how to leverage your expertise to their advantage

About David Yesford

David Yesford is Senior Vice President of Wilson Learning Worldwide. With nearly 30 years of experience developing and implementing human performance improvement solutions around the world, Mr. Yesford brings valuable experience, strategic direction, and global perspective to his work with clients. Over the years, Mr. Yesford has held strategic roles in Wilson Learning’s core content areas of Sales and Leadership, as well as e-Learning and Strategic Consulting. He is the contributing author of several books including Win-Win Selling, Versatile Selling, The Social Styles Handbook, and The Sales Training Book 2. He has also been published in numerous business publications throughout the United States, Europe, Latin America, and AsiaPacific. Mr. Yesford frequently speaks at international conferences and summits, providing insight on a variety of issues including sales and sales strategy, leadership, employee and customer engagement, brand, and strategy implementation.

About Jason Myers

Jason Myers oversees the development and enhancement of Wilson Learning's Assessment products and services, and directs the launch of these products and services in collaboration with Wilson Learning's international offices. He is also responsible for monitoring the life cycle and performance of the overall Wilson Learning offering to ensure that the most appropriate products and services are available to address client needs.


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