Why Sales Training Doesn't Work and What to Do About It


Mark namara
VP Sales Enablement, Brainshark
Paul nolan
Editor-In-Chief, Sales & Marketing Management
Webinar Recording Details
  • Date and Time
    Tue, Jun 24, 2014 at 10AM Pacific / 1PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.



Improving performance of the sales team is likely the most difficult task any sales manager or trainer faces. The pace at which we work and the amount of information needed on the job is overwhelming. Traditional methods of training just don’t work. Join experts from Sales and Marketing Management (SMM) magazine and Brainshark to learn how to turn training from a one-time event into a continuous journey that leads to increased sales.

On this webinar with SMM and Brainshark you’ll learn:
  • Strategies to take training to the next level with continuous sales performance support
  • Techniques for creating a sales training process and tips on how to implement i
  • tHow to measure and understand what works

About Marc McNamara

As a senior executive with 20+ years of experience, Marc McNamara is an expert at helping customers create and manage assets more effectively, improve the impact of their communications and reduce their overall costs of creation. His philosophy centers on embracing technology, mobility and techniques that will yield maximum benefits and profitability.

About Paul Nolan

Paul Nolan is Editor of Sales & Marketing Management magazine. He has written about sales, marketing and performance improvement in the workplace for more than 20 years.

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