Are your salespeople faltering with 75% of their prospects? Research shows that salespeople only connect well with 25% of customers. This means strong customer relationships are never built with the other 75%, leaving needs unmet and money on the table.

Studies have shown that salespeople can improve their performance by more than 50% by using the skills of Versatility. Versatility allows salespeople to adapt their selling approach to the customer's buying approach, maximize their social selling capabilities, and create a more engaging customer experience. 

This webcast will describe how your salespeople can improve their versatility to build stronger customer relationships and improve sales performance. As a result of attending this session, you will learn how to:

• Use Versatility to improve sales effectiveness
• Identify customers' buying style and how best to engage them
• Quickly build rapport with customers and prospects of all levels
• Communicate persuasively with any type of customer

Michael Leimbach, PhD, is a globally recognized expert in instructional design and leadership development. As Vice President of Global Research and Development for Wilson Learning Worldwide, he has worked with numerous Global 1000 organizations in Australia, England, Germany, Japan, South Korea, Taiwan, and throughout the United States. Over more than 30 years, Dr. Leimbach has developed Wilson Learning’s diagnostic, learning, and performance improvement capabilities, published over 100 professional articles, co-authored four books, been Editor-in-Chief for the highly acclaimed ADHR research journal, and is a frequent speaker at national and global conferences. He also serves on the ISO Technical Committee (TC232) on Quality Standards for Learning Service Providers and on the University of Minnesota College of Education and Human Development Dean’s Advisory Board.

David Yesford is Senior Vice President of Wilson Learning Worldwide. With more than 33 years of experience developing and implementing human performance improvement solutions around the world, Mr. Yesford brings valuable experience, strategic direction, and global perspective to his work. Over the years, he has held strategic roles in Wilson Learning Worldwide’s core content areas of sales and leadership, as well as e-learning and strategic consulting. Mr. Yesford is the contributing author of several books including Win-Win Selling, Versatile Selling, The Social Styles Handbook, and The Sales Training Book 2. He has also been published in numerous business publications throughout the United States, Europe, Latin America, and Asia Pacific. Mr. Yesford frequently speaks at international engagements, focusing on issues such as sales and sales strategy, leadership, employee and customer engagement, brand, and strategy implementation.