Keeping the Heat Under Your "Hot" Leads - Three Pitfalls to Avoid

Speaker

Gary gerber
Sr. Director, Conversica
Webinar Recording Details
  • Date and Time
    Wed, Aug 05, 2015 at 10AM Pacific / 1PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.

Handouts


Description

Optimizing your lead funnel is expensive and fraught with peril. Different leads are ready to buy at different times - how can you keep track of them all without overloading your sales team? How can you choose among the myriad lead management solutions available?

This webinar will focus on 3 areas of lead management that are essential, regardless of your business:

  • Engagement - Traditional drip and nurture campaigns may be personalized, but they aren't personal. You can tell when the email you receive is the same email that everyone else receives, and so can your prospects.
  • Verification - Many companies invest heavily in obtaining the behavioral and demographic information to help them understand their leads. Why rely on 3rd party data when you can just ask?
  • Lead Follow-Up - Marketing and sales don't always agree on when and how often leads should be contacted. How do you know if the second (or seventh) try will be the one that gets you the opportunity?
 

You’ve paid dearly for your leads – please join us to learn how to get the most out of every single one of them.


About Gary Gerber

Gary Gerber is Senior Director and Head of Product Marketing at Conversica, provider of the first lead conversion software that uses an artificial intelligence persona to engage prospects in natural, two-way email conversations to qualify every single lead before turning it over to sales. Mr. Gerber brings extensive product leadership experience in security, sales automation, technology, payments, healthcare, non-profit and start up sectors in North America, Asia-Pacific, Latin America, Europe and the Middle East.  An in-demand speaker and presenter, Mr. Gerber has headed Product Marketing, Product Development, and Product Innovation at multiple companies and is Inventor of record on seven international patents.


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