30 years ago, B2B sales people drove around in their company cars with a trunk full of brochures, catalogs, and samples. Marketing relied on salespeoples' relationships to "get the word out" in a way that simply mailing the content could not match. To customers, salespeople were the "Keepers of the Information". How else would a customer know about a product or service if not for the classic sales call? 

Everything changed when Al Gore invented the Internet. ;-) Marketing suddenly had email to deliver rich media directly to customers. Customers could access everything on the supplier's web site. Who needed salespeople? Then, along came social networks that combined personal relationships with content delivery capabilities. Once again, leading companies turned to their salespeople to help "get the word out".

Sales and Marketing leaders attending this webinar will learn:
 

• The ROI of a Social-Savvy Salesforce
• The Components of a Social Content Process
• What Are Sales' and Marketing's Responsibilities?

Kurt Shaver is a co-founder and Chief Business Officer of Vengreso. Kurt is an expert at getting sales teams to adopt new sales tools and techniques. Through a successful career in technology sales, Kurt learned what it takes to reach B2B decision makers. As a VP of Sales for a global software company, Kurt was the executive sponsor of a Salesforce.com rollout. That’s how he learned what it takes to get salespeople to adopt new tools and techniques. That knowledge led to him launch his own Salesforce consulting business in 2008. When LinkedIn went public in 2011, Kurt recognized that LinkedIn would be the next great sales technology and that it would require expert training. He pivoted his business and now has over 10,000 hours of experience training corporate sales teams like CenturyLink, Ericsson, and TelePacific Communications.

Kurt is the creator of the Social Selling Boot Camp and is a member of the National Speakers Association. He frequently speaks at corporate sales meetings and conferences like Dreamforce, Sales 2.0, and LinkedIn’s Sales Connect.