This webcast will discuss the importance business acumen plays in the world of selling. After all, knowing your customers and meeting their specific needs has never been more important. On top of that, customers have higher expectations than ever before. If your sales team isn't meeting the client on their level they miss a chance to strengthen the relationship. Business acumen for sales professionals is having the knowledge and tools necessary to fully understand a customer's financial and strategic business drivers, credibly position products and services, and "win" at each stage of the customer's buying journey. Today, business acumen for sales is tables stakes for sales professionals.
 
This webcast will:
 

• Highlight business acumen and its connection to being a competent, successful salesperson in today's ever changing marketplace
• Show how business acumen arms salespeople with the ability to understand the drivers behind their customers business, allowing intellectual connections to be made between these drivers and their products and services
• Discuss how to develop business acumen across the lifecycle of a sales professional and the best methods to do so