Social Selling to the C-Suite
Speakers
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Date and TimeTue, Apr 12, 2016 at 10AM Pacific / 1PM Eastern
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Duration1 Hour
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Cost$0 (Free)
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Handouts
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Description
In this new workshop, which is based on sales principles in Selling to the C-Suite and social selling strategies from The New Handshake: Sales Meets Social Media, professional salespeople learn to integrate the use of social selling skills and business intelligence tools into the sales process to develop, maintain and leverage relationships with C-Suite executives.
Because today's C-Suite executives are actively engaged with various forms of social media, Steve teams with Barb Giamanco, a world-renown expert in social media, to develop this results-producing session.
During this fast-paced webinar, you will learn:
- Why a social selling plan is necessary.
- 3 actions you can take now to increase your brand visibility.
- How to use LinkedIn, Twitter and InsideView to find, reach and engage decision makers.
- Why you must use social tools to conduct pre-call research and planning.
- How to engage with the right message at the right time.
In this complimentary webinar, you'll get a taste of what's included in Steve and Barb's new one-day workshop on this subject.
About Steve Bistritz
Steve co-authored the best-selling sales book, Selling to the C-Suite - published by McGraw Hill. According to Neil Rackham: "This is one of the few books that demonstrates an understanding of selling in a global environment. This book is timely and essential reading."
About Barbara Giamanco
After 25+ years in Sales, Barb understands the challenges that sales leaders and salespeople face. She carried a bag, managed corporate sales teams, busted quota through the years selling to multiple customer types: enterprise, mid- market, small medium business, distributors, retailers, and channel partner customers. She has spent the last 10 years learning what works and what doesn’t when implementing social media as part of a business and sales strategy.
With successful C-level background in Sales, Technology and Leadership Development, Barb’s experience speaks for itself. She capped her corporate career at Microsoft, where she led sales teams and coached executives. Through the years she has sold $1B in sales. Barb’s book, The New Handshake: Sales Meets Social Media is the first book written about social selling. You might also enjoy her Harvard Business Review article Tweet Me, Friend Me, Make Me Buy.
Barb is consistently recognized as a Top Sales and Business Blogger, a Top 25 Influential Leader in Sales, a Top 25 Sales Influencer on Twitter and one of Top Sales World’s Top 50 Sales and Marketing Influencers for the 3rd year in a row. Her LinkedIn profile ranks in the Top 1% of all profiles viewed.
About Dave Stein
Dave Stein has worked as a sales representative sales manager, Director of Worldwide Sales Development, VP of Sales, VP of International Operations, VP of Client Services, sales strategist, and consultant. His hands-on work with businesses ranging from start-ups to the Global 100 provides him with a unique and pragmatic view of sales methodologies, sales training approaches, social selling, and the cultural, behavioral, and operational changes required for corporations to excel at the sales function. Dave’s first book, How Winners Sell, was a highly-acclaimed commercial success, and he is considered an expert by Sales & Marketing Management, Fast Company, the New York Times, BusinessWeek, Inc., Fortune, the Wall Street Journal, Harvard Business Review, and Forbes.
