Strategic Thinking for Sales & Marketing Management:
The Weapon to Win the Battle

Speaker

Todd orda   home
Founder, Applied Strategy
Webinar Recording Details
  • Date and Time
    Tue, Oct 18, 2016 at 12PM Pacific / 3PM Eastern
  • Duration
    1 Hour
  • Cost
    $0 (Free)
  • Want Access?
    Register to view the recording.

Description

Strategy, when executed well, is the biggest differentiator between sales and marketing organizations that succeed and those that don’t. While the CEO must drive strategy, all leaders, and particularly sales and marketing executives, must have a deep understanding of why their ideal customer would buy from them vs. their competition. They must also be able to take a broad company strategy and identify the critical issues within their functional area that must be addressed. Yet, when asked to articulate it, they cannot. As a result, they can never align their sales and marketing teams to focus on the critical issues. This condition can be remedied easily. 

To develop competency in strategic thinking, there are four key topics that need be addressed. They are: what is strategy; why is strategy important for sales and marketing organizations; why is strategy ignored; how can leaders create the right strategy?

What sales and marketing leaders will learn in this webinar:
  • The critical advantage for companies that have a clearly articulated sales and marketing strategy
  • Why sales and marketing executives struggle when creating a departmental strategy
  • A simple process to use to frame conversations about sales and marketing strategy
  • An understanding of why planning and strategy are not the same


About Todd Ordal

Todd Ordal is president of Applied Strategy®. Todd helps CEOs achieve better financial results, become more effective leaders and sleep easier at night. He is a former CEO and has led teams as large as 7,000. Todd is the author of Never Kick a Cow Chip On A Hot Day: Real Lessons for Real CEOs and Those Who Want To Be (Morgan James Publishing, 2016). Connect with Todd on LinkedInTwitter, call 303-527-0417 or email todd@toddordal.com.

Recording

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