Strategy, when executed well, is the biggest differentiator between sales and marketing organizations that succeed and those that don’t. While the CEO must drive strategy, all leaders, and particularly sales and marketing executives, must have a deep understanding of why their ideal customer would buy from them vs. their competition. They must also be able to take a broad company strategy and identify the critical issues within their functional area that must be addressed. Yet, when asked to articulate it, they cannot. As a result, they can never align their sales and marketing teams to focus on the critical issues. This condition can be remedied easily. 

To develop competency in strategic thinking, there are four key topics that need be addressed. They are: what is strategy; why is strategy important for sales and marketing organizations; why is strategy ignored; how can leaders create the right strategy?

What sales and marketing leaders will learn in this webinar:

• The critical advantage for companies that have a clearly articulated sales and marketing strategy
• Why sales and marketing executives struggle when creating a departmental strategy
• A simple process to use to frame conversations about sales and marketing strategy
• An understanding of why planning and strategy are not the same