The Digital Marketing Transformation Done Right
Sales & Marketing Management Focus Report
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Description
The pandemic year has businesses focusing on reaching the right prospects with the right message through the right medium.
This Focus Report takes a closer look at companies’ digital marketing transformation. Learn why experts we spoke with say it’s more than just buying digital tools, it’s rethinking the way you’re working. The report includes:
This Focus Report takes a closer look at companies’ digital marketing transformation. Learn why experts we spoke with say it’s more than just buying digital tools, it’s rethinking the way you’re working. The report includes:
- Forrester’s survey on what marketing technology companies are investing in
- Marketing’s expanding role in the sales process
- Why TikTok is a viable channel for B2B marketing
- Selling directly without ruining channel partner relationships
- Breathing new life into virtual events
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