The High Cost of Low-Tech Leadership
Sales & Marketing Management Focus Report

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Focus Reports
Pages from smm focus technology final
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Description

An MIT Sloan School of Management study shows that companies with technologically savvy leadership perform better in terms of revenue growth and profitability than those whose leaders lag in technological know-how. Yet only 17% of C-suite leadership at nearly 2,000 companies surveyed are digitally savvy.

The new Focus Report from Sales & Marketing Management looks closely at what this means for overall performance and how B2B companies can improve their digital savviness at the top.


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