The Importance of Event Measurement Beyond the Global Pandemic
A Guide to Creating Maximum ROI for In-Person, Hybrid and Virtual Events

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Nearly a year into a global pandemic, with in-person events still largely on pause, professionals in the meetings industry are wrapping their arms around what the future of gatherings will look like. As many companies develop variations on virtual events to continue to drive ROI for their stakeholders, others are already looking ahead to hybrid, contemplating the ideal mix of virtual and in-person events.

No matter how much you’ve fine-tuned your virtual event strategy over the past year, there’s strong sentiment that in-person events — or at least, certain components of those — will come back, as soon as it’s proven safe to do so.

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