Break Out the Lanyards
Sales & Marketing Management Focus Report
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Description
Some aspect of meeting virtually is here to stay, but B2B sales and marketing professionals are eager to return to trade show environments and live marketing events.
In-person events produce stronger leads, present opportunities for unplanned encounters and provide a means to build trust in a way that cannot be duplicated virtually.
This Focus Report explores why businesses are ready to return to exhibit halls and what these events in a post-pandemic world will look like. With an understanding that hybrid is here to stay, we learn from experts how to make it work with trade show and marketing efforts.
In-person events produce stronger leads, present opportunities for unplanned encounters and provide a means to build trust in a way that cannot be duplicated virtually.
This Focus Report explores why businesses are ready to return to exhibit halls and what these events in a post-pandemic world will look like. With an understanding that hybrid is here to stay, we learn from experts how to make it work with trade show and marketing efforts.