Break Out the Lanyards
Sales & Marketing Management Focus Report

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Description

Some aspect of meeting virtually is here to stay, but B2B sales and marketing professionals are eager to return to trade show environments and live marketing events.

In-person events produce stronger leads, present opportunities for unplanned encounters and provide a means to build trust in a way that cannot be duplicated virtually.

This Focus Report explores why businesses are ready to return to exhibit halls and what these events in a post-pandemic world will look like. With an understanding that hybrid is here to stay, we learn from experts how to make it work with trade show and marketing efforts.

This free item is only available for logged in members.


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