Today’s buying experience is extremely challenging to navigate - with a plethora of choices, easy access to research, and competing (and often contradictory) voices. Buyers struggle with being overwhelmed, indecisive, and trusting the information that’s presented to them (among other things).
 
For buyer-facing teams, the struggle is also very real. How can they communicate the value of their solution in a way that meets buyers’ wants, needs, and expectations while meeting their own goals and those of the organization?
 
We teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue- generating teams encounter in preparing buyer-facing teams to be ready in today’s market. We did so with a vision of the future to bring you recommendations on how to invigorate sales enablement and facilitate changes for buyer-centric sales strategies to create highly personalized experiences that people and brands will love and therefore increase the bottom line.