How to Use Agile Content to Drive Sales
Forrester | Allego
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Description
Forrester conducted an online survey with 440 respondents and four interviews with sales enablement strategy decision-makers in North America to explore this topic.
We found that organizations understand the value of agile content, but can’t always produce and use agile content across the enterprise.
This recent Forrester report, Agile Content Strategies Deliver Business Results And Drive Sales Adoption, reveals how sales content has evolved and how business leaders must adapt.
Download your copy today to see how you can overcome business pressures changing sales content management.
You’ll learn:
We found that organizations understand the value of agile content, but can’t always produce and use agile content across the enterprise.
This recent Forrester report, Agile Content Strategies Deliver Business Results And Drive Sales Adoption, reveals how sales content has evolved and how business leaders must adapt.
Download your copy today to see how you can overcome business pressures changing sales content management.
You’ll learn:
- 3 key sales content research findings
- Why marketing content is an essential sales tool
- How lack of resources and incentives limit sales content impact
- 3 agile content best practices to increase buyer engagement
- 4 recommendations to gain significant business benefits
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