The Channel Partnership Playbook
Sales & Marketing Management Focus Report
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Description
Can Channel Partnerships Rescue You From a Recession?
B2B sales and marketing teams continue to play things close to the vest as uncertainty about the strength of the economy persists. Whether or not a serious economic downturn is inevitible, there are numerous reasons why now is a good time to form new channel partnerships. A win-win strategy that can put more qualified leads in your pipeline and help you expand to new markets, channel partnerships are an increasingly key component of many companies’ go-to-market strategy.
Our new Focus Report, “The Channel Partnership Playbook,” takes a closer look at how companies are boosting their bottom line by forming strong relationships with other companies. Learn about the different types of strategic partnerships, tips for developing channel partnerships and how to keep channel partners engaged and motivated to reach well-defined goals.
B2B sales and marketing teams continue to play things close to the vest as uncertainty about the strength of the economy persists. Whether or not a serious economic downturn is inevitible, there are numerous reasons why now is a good time to form new channel partnerships. A win-win strategy that can put more qualified leads in your pipeline and help you expand to new markets, channel partnerships are an increasingly key component of many companies’ go-to-market strategy.
Our new Focus Report, “The Channel Partnership Playbook,” takes a closer look at how companies are boosting their bottom line by forming strong relationships with other companies. Learn about the different types of strategic partnerships, tips for developing channel partnerships and how to keep channel partners engaged and motivated to reach well-defined goals.
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