Setting the Stage for Growth
Sales & Marketing Management Focus Report

This free item is only available for logged in members.


It’s been a component of sales almost as long as sales itself has existed, but what exactly is sales enablement and what does it look like when it’s done well?

For many, the term sales enablement leads to discussions of tech stacks and software as a service (SaaS) that companies invest in to shape their go-to-market strategies. However, those we spoke with said sales enablement is much more than software.

It has taken on such an important role that many B2B companies have created sales enablement positions that are separate from the marketing and sales functions. In our new Focus Report on sales enablement, you’ll learn:
  • The evolution of sales enablement and why it matters more than ever
  • How to create sales enablement centers of excellence
  • How sales enablement can help companies weather economic downturns
  • ​​How to be prepared to seize every revenue moment

Sponsored By