Making the Business Case for Incentive Travel
Sales & Marketing Management Focus Report
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Description
One-of-a-kind team experiences are effective motivators that accomplish a number of key business goals. These programs can be a significant investment, however, so selling them to the C-suite takes careful planning.
Our report on making the business case for incentive travel examines how this strategy has evolved from a tool that was primarily used to boost sales to one that can include a wide range of workers and outside partners. Two-thirds of incentive travel buyers in a recent survey said they are placing a greater focus on “soft power benefits” such as company culture and engagement over increased sales.
We also share research that reveals what aspects of an incentive travel program drive the most engagement among participants. Hint: You don’t need to create an event that is non-stop activity from start to finish. Strive for a few memorable moments and you will be just fine.
Download the full report in PDF format and share with colleagues.
Our report on making the business case for incentive travel examines how this strategy has evolved from a tool that was primarily used to boost sales to one that can include a wide range of workers and outside partners. Two-thirds of incentive travel buyers in a recent survey said they are placing a greater focus on “soft power benefits” such as company culture and engagement over increased sales.
We also share research that reveals what aspects of an incentive travel program drive the most engagement among participants. Hint: You don’t need to create an event that is non-stop activity from start to finish. Strive for a few memorable moments and you will be just fine.
Download the full report in PDF format and share with colleagues.
