AI FYI: Where is the technology taking B2B sales?
Sales & Marketing Management Focus Report

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AI FYI: How the Technology Is Impacting B2B Sales and Marketing

If you’ve got a handle on how to incorporate artificial intelligence into your sales and marketing efforts, you’re doing better than most. Many of those who have poked extensively under the hood of the emerging technology say that incorporating it into B2B practices will be a process that could take years.

That doesn’t mean you shouldn’t pay attention now and even begin to introduce AI-driven tools into your go-to-market strategies.

Our latest Focus Report explores how to maximize the capabilities of AI in marketing and sales while remaining conscious of potential problems AI can create.

How is AI impacting hiring decisions?

Why do six out of 10 marketers using AI confess to experiencing minimal impact on their marketing efficiency and effectiveness thus far?

Is there a roadmap for incorporating AI into B2B sales and marketing processes?

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