ROI in Marketing
Chapter 1

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Description

ROI in Marketing is a comprehensive guide that empowers marketers to measure the return on investment (ROI) of their marketing efforts with precision. The book introduces the ROI Methodology®, a systematic approach that helps professionals assess the impact of their campaigns, promotions, and initiatives. A chapter will be shared with all attendees seeking to justify budgets and enhance the effectiveness of their work.

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Wed, Oct 16, 2024
Driving Results: How to Measure and Optimize the ROI of your Marketing Efforts
For years, marketing professionals have grappled with the challenge of measuring the return on investment (ROI) for their initiatives. This webinar is specifically tailored for marketers seeking to master the art of measuring the impact and ROI of their campaigns, advertisements, promotions, and other marketing activities.

In this session, you'll be introduced to the ROI Methodology®, a proven approach that guides you in evaluating customer reactions, learning outcomes, and actions as critical precursors to driving sales and enhancing marketing performance. By learning how to design for impact and ROI, you'll gain the tools to work more strategically, improve efficiency, and ultimately boost your marketing bottom line.

Jack Phillips, Ph.D., Chairman, ROI Institute
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