The Case for Including Non-Sales Employees in Incentive Travel Programs
a WHITE PAPER from Sales & Marketing Management Sponsored by Marriott GiftCards

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Why Incentive Travel Program Sponsors Are Including Non-Sales Workers

Incentive travel has long motivated sales teams, with programs like NCR’s 1910 trip for top sellers marking its early use. While traditionally tied to revenue-driven roles, companies now recognize that cash incentives lose effectiveness beyond a certain point.

Research shows that travel rewards are highly valued for fostering connections and offering unique experiences. Despite its high cost—averaging $4,900 per person—well-structured programs can pay for themselves by driving revenue. Industries like automotive, finance, pharmaceuticals, and tech continue to invest in these programs to maintain a competitive edge.

Download this report to learn how major companies are using Incentive travel in all areas to create greater success.

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