The Case for Including Non-Sales Employees in Incentive Travel Programs
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Description
Why Incentive Travel Program Sponsors Are Including Non-Sales Workers
Incentive travel has long motivated sales teams, with programs like NCR’s 1910 trip for top sellers marking its early use. While traditionally tied to revenue-driven roles, companies now recognize that cash incentives lose effectiveness beyond a certain point.
Research shows that travel rewards are highly valued for fostering connections and offering unique experiences. Despite its high cost—averaging $4,900 per person—well-structured programs can pay for themselves by driving revenue. Industries like automotive, finance, pharmaceuticals, and tech continue to invest in these programs to maintain a competitive edge.
Download this report to learn how major companies are using Incentive travel in all areas to create greater success.
Incentive travel has long motivated sales teams, with programs like NCR’s 1910 trip for top sellers marking its early use. While traditionally tied to revenue-driven roles, companies now recognize that cash incentives lose effectiveness beyond a certain point.
Research shows that travel rewards are highly valued for fostering connections and offering unique experiences. Despite its high cost—averaging $4,900 per person—well-structured programs can pay for themselves by driving revenue. Industries like automotive, finance, pharmaceuticals, and tech continue to invest in these programs to maintain a competitive edge.
Download this report to learn how major companies are using Incentive travel in all areas to create greater success.
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