Special Report on Gartner CSO and Sales Leader Conference
JULY 2025

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Description

The Sales & Marketing Management team attended the annual Gartner CSO & Sales Leader Conference in Las Vegas in May. The Gartner conference brings B2B sales leaders from a wide range of industries together to take a deeper dive into the trends and practices that are impacting B2B sales.

Not surprisingly, artificial intelligence (AI) was the principal focus of the two days of presentations. How are forward-thinking companies implementing AI into their sales process? How are AI investment decisions being made and measured? What common mistakes are companies making in this area?

As Gartner put it, AI is transforming sales organizations’ DNA.

Of course, AI can’t replace the human element of sales. The report also includes articles on critical human elements of B2B sales and sales leadership, including keynote speaker Keith Ferrazzi’s message that “teamship is the new leadership.”

Our special report on the Gartner conference includes many of the important insights that Gartner analysts and Gartner exhibiting partners shared during the conference.

The collection of stories is available in PDF format, which is easily shareable with colleagues, or you can read the stories separately on our website.

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