A Timeless Reward: Why Watches Are More Popular Than Ever in Corporate Recognition and Reward Programs
a WHITE PAPER from Sales & Marketing Management magazine | Citizen Watch America
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Description
The gold watch is one of the most iconic retirement gifts imaginable. Watches, which have been used as corporate recognition items for decades, remain a staple of reward programs. But today’s styles aren’t your grandfather’s retirement gift.
In fact, younger generations are driving watch sales in the consumer market, and that interest is reflected in corporate reward programs as well. Watch enthusiasts are younger than even 10 years ago, and they’re excited to create a portfolio of timepieces.
In fact, younger generations are driving watch sales in the consumer market, and that interest is reflected in corporate reward programs as well. Watch enthusiasts are younger than even 10 years ago, and they’re excited to create a portfolio of timepieces.
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