Over the past year, I have written  blog  post after blog post at my site, http://www.thesalesblog.com.  Most of what I have written was written to be published later as book.  That book is coming in the not too distant future.
    
Of  all  the  topics I have written on, what I have written about cold calling has always struck  a  nerve, eliciting strong opinions—either for or against. Much of the email I receive is for advice and  ideas  about  how to be more effective at cold calling, or it is to remind me that Sales 2.0 has replaced cold calling (an idea to which I am vehemently opposed with every fiber of my being).
    
I collected a few posts on cold calling here to serve as a guide for those who would endeavor to improve their cold calling skills.  I hope you find it useful in improving your effectiveness and that you adopt these ideas into all of your prospecting activities.