How Effective is your Executive Presentation?
Michael J. Nick

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Executive Summary

How do you know if your executive presentations are effective? In this white paper I am going to give you a series of tests you can use to form an objective assessment about the quality and effectiveness of your presentation. I have spent nearly fifteen years researching and reviewing literally hundreds of sales tools and presentations from big companies to small boutiques, and many in between, and believe the effectiveness of an economic impact sales tool used in (and after) the sales process boils down to these important criteria:

  • Credibility
  • Accuracy
  • Educational effectiveness
  • Cost and benefit/value represented
  • Graphical display

Not one of the above criteria is more important than another. However, each is equally dependent upon the others when developed and deployed properly to be successful.