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In 2023, the success of your sales team will be determined in large part by how effectively sellers use content. 
Being able to present online requires tracking a lot of moving parts. Presenters not only need to monitor what they're saying and any visuals they may be presenting, but they also need to keep an eye out for questions, all while making an engaging experience for attendees. Did you know that some ways of asking questions of attendees make all of that harder? It's true, and it's what a lot of presenters do by accident.
Persona-based marketing has been used for decades to help craft targeted promotions and messages that appeal to prospects. Personas have a role in sales and marketing webinars as well, but they are often misused, resulting in diminished effectiveness and persuasiveness of your message.
How often do your salespeople practice sales conversations?  When you ask your salespeople to do a role play exercise, do their reactions range from polite eye rolls to outright hostility?  But here’s an important question - if your sales team is not comfortable practicing with each other, where are they practicing?  Are you ok with salespeople practicing with prospective clients?
How do cold email experts write their own emails? There is a ton of advice out there, and everybody has an opinion. But it's always harder to apply advice to your own work. We wanted to see how top, top sales experts write their own cold emails. To see which techniques they used. Which CTAs. The types of subject line they used. The number of sentences. The level of personalization. 
People will run really, really fast for two reasons: to win a gold medal and to get away from a German shepherd. Only one of these reasons results in sustained success. Can you guess which one?
Sometimes it seems as if today's "winners" have some kind of magic going for them. They always seem to make just the right impression - even with difficult people - and get exactly what they want.
A single sale alone does not make for a successful sales career. Top sales performers know that securing a sale is not the final goal but the first step in acquiring a loyal customer who will champion your solutions.
Let’s be frank: After all these years, PowerPoint still frustrates us left and right as we try to create engaging and effective slides. This session will address the most common problems and failings in the industry standard presentation program and provide practical solutions and workarounds to save you hours of wasted time and trips to Google asking, "Can PowerPoint do this…"
I’ll show you how to teach your sales team to  build the 5 core stories every business needs to attract, engage, and endear high-value audiences. Then discover my ‘Cashflow Content’ system for turning those stories into an endless supply of social media, email, blog, ad, and sales content that converts.
How many sales are lost to the competition because they got to the real decision-maker first? How many sales stall because salespeople get stuck with individuals who ‘recommend’ but cannot ‘decide’? Probably more times than salespeople or their sales managers’ like to admit! 
This the third in Mike’s incredibly popular Super Simple PowerPoint Slide Design series. Learn how to make simple yet engaging and professional slides quickly. Mike shares new, innovative designs that you can easily make—when you know how. Using the latest trends, discover tips, tricks, and techniques to developing amazing slides. Less is best in this session.
In this webinar, Henry Glickel will discuss the specifics behind the labor shortage for salespeople. Including demographics, the great resignation, generational differences, and how you can step into and find hiring success.
Executive presence, the ability to inspire, influence and empower others is a vital leadership skill - whether communicating face-to-face or remotely. However, believing that executive presence is conveyed the same way to a live or virtual audience is not only inaccurate, it’s costly.  
Leadership is hard! But it doesn’t have to be hard to understand. In this fast-paced webinar, you’ll learn the surprising essentials that improve leadership growth, impact, and enjoyment. The time-tested lessons and insights you’ll learn are drawn directly from the leadership trenches, and include:
During this Sales and Marketing webinar, Allan Schweyer, the Incentive Research Foundation’s Chief Academic Advisor will present highlights and insights from the IRF’s new study, The Psychology of Points. Allan will discuss how participating in points programs increases employee engagement, intrinsic motivation, and identification with the organization. He will relate his findings to current workplace conditions and to foundational theories of human motivation to provide practical guidance on how to design and implement a successful points program.
It may seem simple—just move your sales meetings online, right? But that isn’t all you need to master virtual sales and keep up with the competition. Being a great virtual salesperson doesn’t just mean long days of videoconference calls. You have other new skills to learn.
Over the past 18 months, we’ve seen a global pandemic, social unrest not seen since the civil rights movement, working parents stressed with having to home school, and a country deeply divided, we’ve also seen a changing workplace, where remote employment now being the norm in many office locations, and employees demanding that DEI (diversity / equity / inclusion) becomes a corporate initiative.  The boundaries between work - life have never been less clear.
Over the past 18 months, we’ve seen a global pandemic, social unrest not seen since the civil rights movement, working parents stressed with having to home school, and a country deeply divided, we’ve also seen a changing workplace, where remote employment now being the norm in many office locations, and employees demanding that DEI (diversity / equity / inclusion) becomes a corporate initiative.  The boundaries between work - life have never been less clear.
This webinar will teach conversational skills that can expand sales performance and results. Sales has so many situations that sales reps need to be ready for; therefore, it's imperative that reps are conversational ready. Often success can be attributed to product knowledge or relationships when in fact what we say, how we say things and when we say things can often deter or accelerate the sales process.
You want your website to instantly captivate prospects and convert leads. You work hard to drive traffic. Those efforts should be rewarded with visitors who explore your site and begin to see you as the answer to their problems. Instead, your target market comes, doesn’t engage, and bounces away.
Ever wonder How am I doing? Don’t wait for the evals or boss to tell you something’s wrong. Instead, join Becky for a fast-paced hour focused on a diagnostic you can use to assess your virtual training programs. Your learners thank you in advance!  
As the tides of business change, preparing your salespeople for anything that comes their way takes more than just training - it takes readiness. For sales enablement, this involves all strategic activities designed to prepare sellers to have meaningful buyer interactions (from new hire onboarding to guidance through business transformations).
It is foundational that sales professionals leverage their profile to attract, teach and engage buyers. We will guide the participants to convert their profiles from a resume to a resource, providing so much value that your prospective partners or customers will be excited to take the call.   
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