It is a fact—you can’t move from a needs-based selling proposition to a value-based proposition without knowing how your customer creates value. Unfortunately, most salespeople don’t have a clue how their customers create value, or what questions to ask about the value creation process to uncover hidden needs. In this session, you will learn what your salespeople need to understand about the customer’s value chain, and how to uncover the hidden needs in order to improve that value creation process. As a result, your salespeople will be able to create greater differentiation and generate higher win rates.

Depending on which sales research you’re reading, Win Rates hover under 50% and No Decision rates vary greatly from 25% to over 50%. The bottom-line? We can do better. And many of us need to make our number.

The first edition of Selling to the C-Suite was an instant classic. Based on 10 years of empirical research with more than 500 global CXO-level executives who were asked about their relationships with professional salespeople, it revealed why some salespeople gain trusted advisor status while others get the ejector seat. The first edition became a sales best-seller and has already had a major impact on the sales profession.

Professionals lose 31 hours per month in unproductive meetings or approximately four days per month.  This figure makes it pretty clear, we need to improve meetings.  Meetings are critical to getting things done so we just can’t stop meeting.  Almost all meetings and anything critical to change in a business involves negotiation.  The problem with negotiation is once that word comes up everyone thinks competition and win at all costs, which is completely wrong on every level of business.  

People don’t want to be sold—but they do want help fixing their most pressing problems. Becoming a master at consultative sales will help you earn prospects’ and clients’ trust faster and easier.

If you don’t have a good email list, you can’t build your sales funnel. A good list will convert 22% and greater, generating replies and setting the stage for appointment setting. A bad list can result in response rates as low as 0% - and worse, being blocked from sending emails.

70% of all change initiatives fail and 16% of a workforce will change their job or use their power to stop change.  Talk about major disruption with no benefit.  To fail and lose 16% of your workforce while being unsuccessful is a pretty scary proposition.  For sales professionals, ultimately you sell change through offering a new environment with the solution or product you offer.  

You want your managers and leaders to coach more. You know coaching is a foundational skill, one that drives both engagement and impact. When you have a successful coaching culture, teams are stronger, and results are better. But if you're like most organizations, you've struggled to get your coaching culture to flourish. In this session, you'll roll up your sleeves and blow up some of the old rules. 

Building and maintaining a qualified funnel large enough to consistently make plan is a challenge for many sales reps and their managers.  

Often, salespeople will alter or fudge their forecast to present to upper level management. This never ends well. This webcast will teach managers how to coach using forecasts by their sales team members to identify performance opportunities and ultimately to help each sales team member become more honest with themselves. This webcast will teach five specific strategies of how a forecast can lead a sales manager to understanding each employee's strengths and areas of opportunity to improve.

Surgeons and pilots save lives using checklists. How can you use sales playbooks to save deals and help your team achieve their goals? How many lives were saved using checklists?  What mistakes do B2B salespeople often do?  How about sales managers - what mistakes do they repeat?  How can a checklist prevent common mistakes and help us sell more?

Everyone seems to recognize that sales managers should be coaching. But how? What exactly should they do to maximize their limited and valuable time to get the results they need?

Do any of these statements sound familiar? "We need our reps to do better discovery! Let’s do a refresher training on that." "Our reps need to shift from a product-focused transactional selling to value-based consultative selling." "Why do we need to train our reps on qualification again? We just did a session at SKO?"

When sales opportunities grow into huge whales, the group of stakeholders usually grows too. Your job gets harder with more people at the decision-making table. Every extra person, team, and department can slow down the sale (at best) or has the chance of running it off the rails (at worst).  

Executive Impact is a new two-day workshop that combines the pragmatic effectiveness and proven outcomes of two leading programs: Selling at the Executive Level (SellXL) and Executive Presence.

Sales pros, even those with a good attitude can only sell up to their level of competency. Tasking, requesting, demanding that they sell more and more each year, that they sell the "new" solutions, that they go higher and wider in their accounts without continuously sharpening the skills to do so wastes time & leaves millions in sales that should be yours… on the table.

A significant reason managers don’t coach their people is that there’s no obvious WIIFM. Sure, the person they coach improves in engagement, productivity and impact, so the organization benefits too. But for the manager, coaching can feel like just another obligation. By understanding the Drama Triangle, managers can reach that aha! moment where they realize how being more coach-like can help them work less hard and have more impact.

Sales of the latest handheld devices have been increased 150% over the last quarter. The senior executives asked the question, "What caused it?" Employee turnover has declined 20% in the past nine months. Senior executive asked the question, "What caused it?" This simple question "What caused it?" is asked frequently in organizations around the world.

As an emerging profession, Sales Enablement is quickly approaching a cross-road with significant ramifications. Like our Training and HR counterparts, sales enablement leaders and practitioners face a choice of being viewed as a cost center and overhead, or a business partner that provides value as a critical piece of the organizational growth engine. 

If LinkedIn is not part of your strategy, you are leaving money on the table. If you went to LinkedIn and searched for either your clients or prospects, you will find approximately 98% of those professionals are on this platform. So why wouldn’t it be one of the biggest assets in your lead generation strategy.

Sales organizations train, practice, coach and share knowledge differently now than they did just five years ago. The modern learning practices they utilize reflect exciting new opportunities to drive better sales performance at lower cost, using powerful systems and technologies available today.

You’ve seen the reports. That shifting to video-based eLearning can save the average company 50% to 70%. That IBM found up to 40% of its classroom training costs were spent just on travel. That Ernst and Young saved 35% by investing in eLearning. And that Microsoft’s move to video-based training helped reduce costs by $303 per learner, from $320 to just $17.

Increase your likelihood of success by 43% using visuals in your sales and marketing materials. Billion Dollar Graphics' Mike Parkinson - a Microsoft MVP - will show us the secrets the pros use to market and sell better.

Participants in this session will receive a Royalty Free License to a best practice sales methodology and free access to the associated training using a new platform.