Barbara Giamanco, one of the first evangelists of leveraging social media in sales, wakes you up to the reality of selling in today's digitally driven marketplace. Buyer behavior has changed with CEB reporting that customers do early stage research on products, people and companies 57% of the time before engaging sales. This shift in buyer behavior and expectations heightens the need for salespeople to implement a social selling strategy to achieve measurable results. The problem is that many sellers are using social selling tactics to short-cut the selling process leading to wasted time and no solid ROI.

61% of B2B marketers send all leads directly to Sales. Yet, only 27% of those leads will be qualified. And, only half of the qualified leads are ready to buy. Too many companies are wasting valuable sales time. Generating leads is easy—finding great prospects is harder.

The skills and knowledge required to be successful in sales are greater than ever. Yet while selling is getting harder, the amount of time and resources dedicated to on-boarding efforts is declining.

A recent study asked sales leaders to name the top challenges holding their organizations back. The number one answer?  An inability to cut the time it takes new salespeople to close their first deals.

It is a fact—you can’t move from a needs-based selling proposition to a value-based proposition without knowing how your customer creates value. Unfortunately, most salespeople don’t have a clue how their customers create value, or what questions to ask about the value creation process to uncover hidden needs.

Sales managers have a big job but they need to remember that reps do the heavy lifting. The key is to create an environment where the reps are prone to success. In this webinar, you will learn about three critical (and low-budget or no-budget) tools to help your reps become the best they can be. By helping them set goals, stay focused on the most important aspects of the job and get emotionally engaged, you will ensure your own success as a sales leader.

Sales pros, even those with a good attitude can only sell up to their level of competency. Tasking, requesting, demanding that they sell more and more each year, that they sell the "new" solutions, that they go higher and wider in their accounts without continuously sharpening the skills to do so wastes time & leaves millions in sales that should be yours… on the table.

During this webcast for specific strategies will be taught illustrating coaching strategies that drive talent and how that talent improvement can save organizations money. Often, coaching is viewed as this extra item managers should do time permitted when in fact coaching is now being realized is a great talent and retention tool along with tremendous financial benefits.

Workplace Application: Attendees will learn key steps and processes to build high performing teams while focusing on engagement. This session will focus on the key steps to building a high performing team. You will leave energized with a blueprint that will enable you to transform your teams into high performing functional teams and will take home team building tools, exercises, and approaches. This session will bring you through a team evolution process incorporating the best work of Lencioni, Tuckman, Blanchard, and of course, Kelleher.

It’s not enough to ‘set it and forget it’ when it comes to sales readiness. Learning must be agile and continuous to ensure salespeople remain equipped to succeed in an ever-evolving world.  

Traditional linear demos are a thing of the past. New research from 67,000+ demos by Gong.io shows that starting with the conclusion - as opposed to ending with it - is one of the keys to delivering a winning demo.  You’ll learn: Why you need to Flip your Demo with today’s prospects What an "Upside Down" demo looks like Simple steps to build and deliver a results-first demo How to make your demo more conversational  

Anecdotally, we all know it. Some have experienced it firsthand. Academic and corporate research supports it. Yes, sales coaching can make a significant improvement in the performance of your sales force.

If you're in the training business, you're in the business of behavior change. And, wow, it's really difficult. We are all, literally, creatures of habit. Our role in helping people have the courage and discipline to change the way they act is significant and tricky. 

Great sales content drives conversations—and results. To keep sellers ahead of the competition and hitting their targets in 2021, they need access to the most timely, relevant, and impactful materials.

We can measure an endless number of activities and results with CRM and business intelligence tools. But like the old saying, just because we can measure something doesn’t mean we should.   

Today, more than ever, there is a need to ensure that virtual training works to improve organizational outcomes. Because of the surge in work-at-home arrangements and travel restrictions caused by the global pandemic, most learning shifted to virtual learning without the benefit of careful planning or preparation. This shift requires program owners to design virtual training with desired outcomes in mind and demonstrate that the virtual format works.

I’ll show you how to teach your sales team to  build the 5 core stories every business needs to attract, engage, and endear high-value audiences. Then discover my ‘Cashflow Content’ system for turning those stories into an endless supply of social media, email, blog, ad, and sales content that converts.

In our last session, How to Accelerate Sales Effectiveness and Build Champions, we explored how to use technology & automation to train sales teams at scale.  

The real reason Q4 stresses your sales team is… Standard prospecting tactics stop working. Your sales reps quickly fall into a pattern of self-defeating thoughts like prospects don’t have budget. Or, it’s year end. Decision makers are too busy to talk.  

It has been a tough couple of years for salespeople! As we emerge from the peak of the pandemic’s impact on commerce, it is clear that we are not returning to the pre-COVID normal but to a new normal of Hybrid Selling. 

Templates. Every salesperson who sends an email loves a good template! They save us time, effort and energy. We can work quicker and smarter. But... that's only true if your template is actually good. The trouble with templates is they can go stale quickly, sales moves so fast.  

Prospecting. Cold calling. New business development. When this outbound sales activity isn’t a consistent habit, we don’t usually feel its effects right away.  

Once upon a time in a land far, far away, trainers told creative, captivating stories that piqued the interest of colleagues, clients, and customers. These trainers did not say, "Trust me on this" or "Take my word for it," nor did they overwhelm their listeners with complex bar graphs or slay them with bullet (points). Rather, they used the power of storytelling to get people to agree, believe, comply, or act. Stories help people sit up and listen, and most importantly, connect!  

Not every great salesperson knows how to tell a great story. But great storytellers can sell just about anything. Join us as we break down the basics of what makes a good story, what's in it for the person to whom you are selling, and how to target the story to their needs.