In this webinar, we will explore how to develop a branded customer experience that enhances the perceived value of your company, while impacting revenue.  Specifically, you will learn the risks you face when your customer experience does not consistently meet customers' expectations, the key ingredients to every customer experience encounter, and the areas that are crucial to transforming your customers' experience with your brand.  We will leverage this understanding of the customer experience to go beyond the expected and deliver an experience that enhances value and provides for additional revenue opportunities.

When it comes to assessing the potential for scaling your company’s revenues, the past does not necessarily equal the future.   Sure, a track record of achieving sales targets is clearly important and might be an indicator of future performance, but to really succeed going forward, your company must build a solid and scalable platform to support growth through sustainable, long-term sales effectiveness.

Learn Cy Wakeman’s definition of drama, and the effects on the workplace, acceptable ways to react to drama that has been created and how to hire low drama employees.

Watch sales people react to any marketing presentation, and the disconnect between the teams is palpable.  When the reps’ most mundane smartphone updates are more compelling than the marketer’s plans to facilitate their success, it’s clear that marketing and sales are operating from different playbooks.

How do you maximize performance in your sales process?  How do you identify and share best practices strategies and tactics among your sales people?  How does your organization support their performance beyond training?  How do your sales managers coach?

Branded currency plays a critical role in a merchant’s marketing mix and customer retention strategy. Gift cards, points, loyalty, rewards and promotional value all help merchants expand their market share, reach new corporate customers and retain those customers. As branded currency continues to evolve and promotional and loyalty programs grow more complex, merchants are increasingly teaming up with specialized prepaid card companies to turbocharge their B2B gift card sales. From basic fulfillment to lead management and fraud prevention, this guide is designed to walk merchants through the considerations of setting up and launching a successful B2B gift card program.

Why are some companies thriving in the current environment while others fall behind? The secret is modern sales enablement designed for virtual teams. Today’s winners are mastering virtual selling with an up-to-date approach to content, tools, and knowledge. Sellers are working harder than ever—and sales enablement has never been more important than it is today. At the start of the pandemic, you may have shifted overnight to virtual selling. But the processes and tactics you put in place in the Spring likely weren’t designed for the long term. Sales teams have had to learn on-the-fly how to succeed when in-person meetings aren’t possible. It’s time to figure out what works in this new world and what doesn’t. Sales enablement in 2021 will be very different from last year. But knowing how to pivot to a modern approach isn’t obvious. Download this eBook to learn the elements of modern sales enablement and how you can upgrade your current approach for long-term success. Get your eBook to learn: Best practices to accelerate results with virtual teams—and why traditional tactics are no longer enough 4 key capabilities of a holistic sales enablement solution How to build a powerful tech stack when your budget has been cut Plus, the 2021 Sales Enablement Checklist to help drive results next year and beyond   Don’t get left behind by relying on an outdated sales enablement approach. If you aren’t updating today, you don’t have a moment to delay.

Today, more than ever, there is a need to ensure that virtual training works to improve organizational outcomes. Because of the surge in work-at-home arrangements and travel restrictions caused by the global pandemic, most learning shifted to virtual learning without the benefit of careful planning or preparation. This shift requires program owners to design virtual training with desired outcomes in mind and demonstrate that the virtual format works.

High performing sales managers have a profound impact on a company's bottom line sales results. But, too often training initiatives focus on salespeople and not a company's frontline sales management team.

With highly technical products and a clinical sales approach, 3M needed to ensure that their more than 1,000 sales reps could deliver key messaging effectively. An integral part of their sales process involved reps having in-depth discussions with medical professionals that covered not only product knowledge, but also the supporting science and research.  Download this case study to learn how 3M addressed this challenge and the results. 

With the rise of AI, chatbots, and a barrage of martech innovations, even the savviest of marketing & sales leaders are left feeling lost. That's why we're excited to bring you a game-changing webinar that offers an executive's guide to the latest trends and technologies in digital transformation.  

Across the nation, sales managers are struggling. They struggle to keep up with deadlines, with reporting, with setting and hitting goals, and with managing and motivating their sales teams. SalesFuel hears these sentiments at every conference, at every training session, and every day from our own clients. There is not enough time. And most definitely, there is no time for sales coaching. The developers and researchers at SalesFuel were tired of hearing sales managers say, "Oh, I’m swamped with bazillions of things to do. I don’t have time to sit down and have hour-long conversations with each sales rep every week." So, they created a tool specifically to address this no-time epidemic and to disrupt the way we think about managing sales forces forever. It is time for a sea change in sales management. And, it’s time for adaptive sales coaching.

Survey results from the Workforce Institute indicate that 87% of employees report a high level of inclusion at their company when there’s a strong culture of recognition.1 Of those surveyed, nearly one-quarter said that they’re not recognized frequently enough. A Gallup report found that, when recognized, employees are five times more likely to feel connected to their company’s culture and four times as likely to be engaged. A recent Achievers survey revealed that 48% of leaders said their culture has deteriorated since the start of the pandemic because of lack of employee input and their failure to connect with remote employees.

Would you throw a party if your chief financial officer told you "I can account for 94% of our expenses this year?"  Of course not - and yet, when your chief revenue officer says, "We hit 94% of our revenue goal - let’s go celebrate!" your sales team is throwing a big party.  Many CEOs and company leaders hold their sales team to a different standard and tolerate things they would never put up with from other departments.  Often without even realizing it, they accept mediocrity instead of having the sales team they truly deserve.

With all the turbulence in the economy right now, people are still buying. In fact, some companies are seeing dramatic increases in their business, due to this pandemic. So how do you adjust your sales approach and provide a "story" to your prospect?

There are no best-sellers written about middle performers who stayed in their lane. But there are libraries written about the well-loved top performers. And bottom performers get plenty of attention, in part because sales managers would rather drag them along than replace them.  Here is why the next chapter in your company’s history should focus moving the middle.

Times have changed. Contacting prospects and even established customers continues to get harder and harder. So how can anyone expect a sales person to be successful? During this webinar learn how you can use LinkedIn in ways you have never used, Google services that make gaining referrals easy, etc. This webinar is dedicated to teaching innovative methods and coaching strategies to drive Unlimited Referrals.

In a recent study on top sales execution trends, 58% of buyers disengage with sales teams and stay with the status quo. The number one reason buyers disengage is that salespeople did not present value effectively or were not aligned to buyers' specific business challenges. In today's competitive marketplace, the combination of a strong set of sales skills and a disciplined mindset will make the difference.

While it is all well and good - even honorable, really, to associate selling success with being a trusted advisor, what does it take to earn that status with customers in today’s buying environment? Research by CSO Insights, the Aberdeen Group, and others has shown that just telling salespeople to be trusted advisors has not worked: win rates have fallen and no-decision rates have grown. Customer behaviors seem to be saying that they don’t trust salespeople’s intent, and don’t see them as a credible advisor. To address this concern, let’s explore three key principles that point the way to becoming a trusted advisor.

If you're in the training business, you're in the business of behavior change. And, wow, it's really difficult. We are all, literally, creatures of habit. Our role in helping people have the courage and discipline to change the way they act is significant and tricky. 

Business-to-business leaders are searching for ways to improve sales productivity, battle rising selling costs, accelerate skills development and transition to solution selling. What most don’t realize is that the quality and effectiveness of their sales content are critical to addressing these issues.

Sales kickoffs are a great opportunity to inspire teams, build connections, and align on business objectives. SKOs are basically one big learning event: they’re about equipping your sales people with the tools and knowledge they need to be successful and deliver their targets for the coming year.  

Sales is in an effectiveness crisis, with 47% of sales professionals failing (according to CSO Insights studies). It's easy to blame outside factors. But the truth is, if we're going to turn sales performance around, we have to take a good, hard look at sales process.  To achieve consistent results, your sales team needs an actionable and measurable sales process consisting of your best practices. It needs to be repeatable and easy to follow. Download this white paper to: Learn why mapping out a formalized sales process is worth the effort. Get practical guidance on how to do it successfully. Learn how technology makes effective execution achievable for any sales organization. See inside an organization that increased their profit margin by 50% by better executing their sales strategy.

Today's C-Suite executives have a wide variety of concerns, mostly involved with planning, managing and affecting change throughout the organization.  They are also concerned about multiple constituencies - customers, shareholders, employees, suppliers, competitors, business partners, regulatory agencies and the various governments in which they operate - both domestically and internationally.  C-Suite executives are willing to meet with professional salespeople if they are convinced that the salesperson can deliver true business value to them. This white paper will outline the six steps that will enable you to successfully engage with C-Suite executives - and to maintain and leverage those relationships over the long term.