Cut Enterprise Accounts Sales Cycles in Half...While Improving the Closing Ratio! In this session, we'll explore a tactical process and technique your sales team can use that cuts the Enterprise sales cycle in half, while improving the closing ratio without having to drop their price.

Learn a content strategy to ensure that you are curating, creating, sharing and engaging on the right content and attracting the right ideal customer persona.

Survey results from the Workforce Institute indicate that 87% of employees report a high level of inclusion at their company when there’s a strong culture of recognition.1 Of those surveyed, nearly one-quarter said that they’re not recognized frequently enough. A Gallup report found that, when recognized, employees are five times more likely to feel connected to their company’s culture and four times as likely to be engaged. A recent Achievers survey revealed that 48% of leaders said their culture has deteriorated since the start of the pandemic because of lack of employee input and their failure to connect with remote employees.

It has been a tough couple of years for salespeople! As we emerge from the peak of the pandemic’s impact on commerce, it is clear that we are not returning to the pre-COVID normal but to a new normal of Hybrid Selling. 

The real reason Q4 stresses your sales team is… Standard prospecting tactics stop working. Your sales reps quickly fall into a pattern of self-defeating thoughts like prospects don’t have budget. Or, it’s year end. Decision makers are too busy to talk.  

Feedback contributes to improvement, productive changes, effectiveness, clear direction, an open culture, and, ultimately, success. Yet 95% of managers are unhappy with their performance review/management system and 59% of employees polled said that performance reviews are not worth the time. We are on a mission to change those perceptions!  

Introduction When Peter McLaughlin and I first began talking about the topics of communication and feedback specifically, we quickly realized we had several things in common. We both felt that we were not particularly effective in giving feedback. In fact, we felt that we were pretty bad. We enjoyed the challenge and the positive results that come with a successful feedback conversation. We wondered why we had not naturally learned to give feedback. We agreed that if we were provided with a roadmap or model for giving feedback, we would have performed much more effectively in such situations. Looking back at particular examples, we both had a sense of delight from the positive encounters, and a sense of dread over the sessions that left us feeling discouraged, beaten down and lackluster. So why did we begin a project filled with such negative emotion? The answer—both to improve our own feedback skills and to examine what it would take to teach a new perspective and help "turn the opinion tide" that has made feedback a dreaded negative topic. Who doesn’t want to get better? Have you ever known anyone who said, "Nah, I’ll just stay mediocre and by the way, I don’t want a raise, promotion or exciting project…" Probably not. Our internal drive propels us to strive, learn and improve.

Every salesperson knows that important buying decisions and complex sales are rarely made by an individual—multiple decision-makers are the rule rather than the exception. Yet few salespeople know how to effectively untangle the complexities associated with influencing multiple people with various priorities in making a single buying decision.   

What if you had unlimited energy capable of self-generating as much as you needed, on demand, whenever you wanted it?  How would your life change?

Why are most virtual meetings still so awkward, unmemorable and ineffective? Because no one is born knowing how to talk to a camera! Like an actor going from stage to screen, being successful in a new medium requires new skills.  Fortunately, screen actors have spent decades developing techniques for connecting, engaging and influencing others through the camera. In this session, actor and author Julie Hansen shares the top actors’ secrets for more engaging and successful virtual meetings from her award-winning book, "Look Me In The Eye: Using Video to Build Relationships with Customers, Partners and Teams."

The Sales Leader’s Guide, 2023: Mitigate Market Risk and Drive Sustained Revenue in an Uncertain Economy With 2023 around the corner, it’s no secret that rumors of a recession are looming as inflation is at its peak and the market continues to fluctuate. While economic uncertainty is difficult to ignore, what does it mean for sales leaders and businesses? Readjusting expectations and evaluating processes will be a big part of successfully mitigating market risk and driving revenue in an uncertain economy. However, rather than reacting to market conditions, the successful leader will purposely pivot - using strategy, data, and resources efficiently to make better, data-driven decisions for their organization. With employee churn at a high, factors including upskilling and retaining talent, focusing on the quality of conversations, streamlining your tech stack to preserve time and budget, and mitigating organizational risk are just a handful of factors to consider when evaluating your readiness for the new year. This eBook outlines the following ways in which sales leaders can purposely pivot and utilize both data, technology, and strategy to remain resilient and overcome obstacles presented by a changing economic environment: Readjust your expectations to adapt to the changing economy Ramp new hires to full revenue productivity sooner Focus on quality conversations, not the quantity Mitigate organizational and budget changes by improving sales effectiveness Consolidate resources to better preserve time and budget Streamline tech to provide a seamless loop of insights and integrations Tailor your communications to avoid fines or upset consumers Ensure that your decisions are data-driven; it’s more important than ever

Your sales forecast should be the single source of truth when it comes to making the decisions that drive your business with confidence.  For example, do you know exactly when the revenue in your sales forecast will hit and can you comfortably plan around it? 

Economic news is not rosy and buyers are changing their priorities. What are the best ways to coach your sales team to find new accounts, expand existing ones, and retain more of them? Join Carole Mahoney, author of the upcoming book "Buyer First" and discover what sales research and the largest data set of sales performance suggests you focus on for more predictable revenue attainment and retention of your best sellers and customers. 

We all know we need to coach sales reps. In the face of The Great Resignation, a staggering 60% of reps say that they’re more likely to leave their job if their manager is a poor coach (*The Center for Sales Strategy.) However, successful coaching is not always as easy as it seems. A sales leader’s time is spent on a multitude of tasks - accurately forecasting revenue, understanding where deals are, getting on calls with customers - and often, as a result, they don’t know where to begin a formal coaching process. Whether your goal is to improve rep performance, onboard new hires faster, speed up your sales cycle, or boost retention rates, effective sales coaching driven by data can be a game-changer for your organization. This guide demonstrates: How sales tech can identify coaching best practices and increase coaching effectiveness and efficiency. How to use data to improve sales coaching, including real-life examples. How to leverage sales tech to better identify "who" to coach, "what" to coach, and "how" to coach it!

It may seem simple—just move your sales meetings online, right? But that isn’t all you need to master virtual sales and keep up with the competition. Being a great virtual salesperson doesn’t just mean long days of videoconference calls. You have other new skills to learn.

Most proposals aren’t effective at winning new business, especially in highly competitive situations. Why? The most common reason is that proposals tend to focus inwardly on you organization and its capabilities, instead of outwardly on the client and their business. Why does that happen and how can you prevent it? Tune into this webinar to find out.

Recognition and rewards can drive performance increases of 20% or more by leveraging the power of motivation psychology, social dynamics and workers’ desire for aspirational awards within a positive culture that encourages the collaboration and success of all individuals and teams.  This seems like common sense, but it is not easy to implement in the workplace unless you create programs that are designed with recognition and reward best practices. There is an art and a science element to effective recognition. This includes smart program structure, rules, training, recognition tactics, reward choices, actionable analytics and more. 

For CLOs, Training Managers, and all L&D professionals who want to learn about the new Adobe Learning Manager...

How would your career change if storytelling was your new superpower? 

Are you confident your important presentations always lead to the results you want? 

The role of managing others in today’s environment is chaotic. Many workers are in the office half the time or less. Research shows that more than half of all employees are disengaged and more than 60% report they are currently looking for a new job. Showing that you care for your workers has never been more vital to increasing engagement and retaining top performers. It starts by taking a genuine interest in employees as human beings and allowing them to bring their whole selves to work. Rewarding employees beyond providing a paycheck needs to be part of your company culture. Our Ultimate Guide to Non-Cash Incentives is a new report that provides the latest research on effective reward and recognition in the workplace. It will help you:   Assess how your company’s recognition and incentive efforts compare to similar-sized companies and those that are larger or smaller Learn how other companies are motivating workers and driving improved performance Arm yourself with data that supports allotting substantial budgets for incentive and recognition programs Provide a catalog-like review of the latest options in merchandise, travel, experiential, gift card and turnkey incentive travel solution providers.

A single sale alone does not make for a successful sales career. Top sales performers know that securing a sale is not the final goal but the first step in acquiring a loyal customer who will champion your solutions.

Persona-based marketing has been used for decades to help craft targeted promotions and messages that appeal to prospects. Personas have a role in sales and marketing webinars as well, but they are often misused, resulting in diminished effectiveness and persuasiveness of your message.

You see the Google Analytics stats showing that people visit your website. Prospects meander through your site. They spend time reading your content. But they don’t fill out your web forms - and you have no idea who they are.