Can Channel Partnerships Rescue You From a Recession? B2B sales and marketing teams continue to play things close to the vest as uncertainty about the strength of the economy persists. Whether or not a serious economic downturn is inevitible, there are numerous reasons why now is a good time to form new channel partnerships. A win-win strategy that can put more qualified leads in your pipeline and help you expand to new markets, channel partnerships are an increasingly key component of many companies’ go-to-market strategy. Our new Focus Report, "The Channel Partnership Playbook," takes a closer look at how companies are boosting their bottom line by forming strong relationships with other companies. Learn about the different types of strategic partnerships, tips for developing channel partnerships and how to keep channel partners engaged and motivated to reach well-defined goals.

Over the past 18 months, we’ve seen a global pandemic, social unrest not seen since the civil rights movement, working parents stressed with having to home school, and a country deeply divided, we’ve also seen a changing workplace, where remote employment now being the norm in many office locations, and employees demanding that DEI (diversity / equity / inclusion) becomes a corporate initiative.  The boundaries between work - life have never been less clear.

This webinar will teach five specific activities the develop sales team performance, camaraderie, and confidence when selling. During this webinar we will teach activities that facilitate greater skill development and product knowledge. 

Forrester conducted an online survey with 440 respondents and four interviews with sales enablement strategy decision-makers in North America to explore this topic. We found that organizations understand the value of agile content, but can’t always produce and use agile content across the enterprise. This recent Forrester report, Agile Content Strategies Deliver Business Results And Drive Sales Adoption, reveals how sales content has evolved and how business leaders must adapt. Download your copy today to see how you can overcome business pressures changing sales content management. You’ll learn: 3 key sales content research findings Why marketing content is an essential sales tool How lack of resources and incentives limit sales content impact 3 agile content best practices to increase buyer engagement 4 recommendations to gain significant business benefits

This webinar will teach a very innovative approach to combining coaching and artificial intelligence to maximize sales talent for performance and predictable results. With the economy in a state of uncertainty there has never been a better time to ensure that your sales team's performance is optimized. 

Being able to present online requires tracking a lot of moving parts. Presenters not only need to monitor what they're saying and any visuals they may be presenting, but they also need to keep an eye out for questions, all while making an engaging experience for attendees. Did you know that some ways of asking questions of attendees make all of that harder? It's true, and it's what a lot of presenters do by accident.

We all know we need to coach sales reps. In the face of The Great Resignation, a staggering 60% of reps say that they’re more likely to leave their job if their manager is a poor coach (*The Center for Sales Strategy.) However, successful coaching is not always as easy as it seems. A sales leader’s time is spent on a multitude of tasks - accurately forecasting revenue, understanding where deals are, getting on calls with customers - and often, as a result, they don’t know where to begin a formal coaching process. Whether your goal is to improve rep performance, onboard new hires faster, speed up your sales cycle, or boost retention rates, effective sales coaching driven by data can be a game-changer for your oranization. This guide will demonstrate.

Just because the world is starting to open up again doesn’t mean things are going to back to the "old normal"--nor should they! Dr. Cindy McGovern will guide you through actionable steps to take to combine the best of old ways and new to create a winning a sales plan.  Many of the changes we were forced to implement in 2020 and 2021 actually turned out to be good for business; find out which ones deserve to stick around, and keep both face time AND Facetime in your toolbox.

It’s become cliche to call the B2B buyer journey more complex and challenging than ever before. But that doesn’t make it untrue or less significant for sales enablement leaders.

If your staff meetings are an arms race of ever more rosy stories about the future, ever more closely guarded presentations of current status, and ever more vague discussions about how well things are going between salespeople and clients, this session is for you. Award-winning author and systemic culture change expert Ed Muzio will show you a new way of thinking about forecasts and data. You’ll learn what you can do with your staff, today, to get it functioning better as soon as next week. Get out of the business of guessing what people mean as they try to make themselves look good, and get your team sharply focused on working together with data and forecasts to achieve the real results you owe your leadership.

This highly interactive, fun and educational workshop will train on Team Selling/Making Joint Sales Calls to Win.  

In our last session, How to Accelerate Sales Effectiveness and Build Champions, we explored how to use technology & automation to train sales teams at scale.  

Think about the growth your company could achieve by tripling your revenue. That’s what one company was able to do by following this free guide, Why Your Hiring Process Is Broken and How to Fix It. It enabled them to hire more people like their top performers, ultimately achieving a 338% boost in annual revenue. You can do it too, and it’s easier than you might think. Learn how to supercharge your hiring process to build a team of all-stars that can dramatically grow your pipeline and consistently close deals.

With so many metrics in your organization, how do sales leaders determine the best sales metrics to track? In my work with clients, I see varying degrees of maturity when it comes to implementing and tracking metrics. The truth is that what you put focus on as a sales leader determines your team’s success and the organization’s overall sales growth.

Sales as a function is changing. In a recent report by Gartner, 80% of all B2B sales transactions are predicted to happen over digital channels by 2025. Moreover, 20% of B2B companies will see revenue coming from multi-experience sales channels. Consequently, sales effectiveness is emerging as a top priority across organizations worldwide, following market share capture.

Today’s buying experience is extremely challenging to navigate - with a plethora of choices, easy access to research, and competing (and often contradictory) voices. Buyers struggle with being overwhelmed, indecisive, and trusting the information that’s presented to them (among other things).   For buyer-facing teams, the struggle is also very real. How can they communicate the value of their solution in a way that meets buyers’ wants, needs, and expectations while meeting their own goals and those of the organization?   We teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue- generating teams encounter in preparing buyer-facing teams to be ready in today’s market. We did so with a vision of the future to bring you recommendations on how to invigorate sales enablement and facilitate changes for buyer-centric sales strategies to create highly personalized experiences that people and brands will love and therefore increase the bottom line.

Work isn’t working for a large percentage of employees. If there is any hope of reversing the current challenges of recruiting and retaining skilled, productive workers across all professions, companies must get better at winning the hearts of their employees. This white paper takes a closer look at three core principles that managers should adhere to in order to increase productivity by winning the hearts of their employees. The strategies are offered by Marcus Buckingham, the head of people and performance research at ADP Research Institute (ADPRI).

Congratulations, you’ve finally filled those open sales positions and soon your team will be at full strength! How solid is your onboarding program? Can you define the milestones from first day to first sale? Can your sales managers tailor the onboarding program based on the strengths and experiences of each new hire? Do you have opportunities for practice, peer feedback, and asynchronous coaching?  How about developing your existing salespeople? Where can they improve?  Have you built a culture of continuous growth and improvement? Or is training an "event" your team needs to get through to check the development box?  

You want your website to instantly captivate prospects and convert leads. You work hard to drive traffic. Those efforts should be rewarded with visitors who explore your site and begin to see you as the answer to their problems. Instead, your target market comes, doesn’t engage, and bounces away.

Executive presence, the ability to inspire, influence and empower others is a vital leadership skill - whether communicating face-to-face or remotely. However, believing that executive presence is conveyed the same way to a live or virtual audience is not only inaccurate, it’s costly.  

All too often sales leaders in organizations tend to focus on the people who are not producing sales when their most valuable talent is really the most marketable asset they have. With this webinar will teach how to maintain engagement and accelerate top performer’s sales ability and career development. 

50% OF WORKERS SAY anxiety negatively affects their performance. 75% SAY most stressful part of job is immediate supervisor. 60% OF ORGANIZATIONS plan to address anxiety & well-being in the next three years

A recent survey found that organizations exceeding revenue goals stand out as developing thoughtful, buyer-first strategies. And at the heart of these strategies is sales and marketing alignment.  

Attend this high-energy, interactive webinar and get the top five practical marketing and sales techniques successful organizations use to eclipse their competitors. Use one or more to increase sales and revenue.