Frank Fu is an Associate Professor of Marketing at the University of Missouri-St. Louis. He obtained his Ph.D. in marketing from the University of Houston. He also holds an MBA in marketing from the University of Rochester. He brings a diversity of methodological approaches, including quantitative modeling and behaviorally oriented survey research, to questions regarding the sales-marketing interface for new product success. His current research interests focus on marketing performance improvement and sales performance improvement. He won the 2006 AMA Sales SIG Award for best doctoral dissertation in professional selling and sales management. In 2005, he was selected as one of the four winners to receive an AMA Sales SIG/DSEF Sales Dissertation Research Grant. 

Frank can be reached at fuf@umsl.edu.