C. Lee Smith is the founder and CEO of SalesFuel, a Columbus, Ohio-based firm that leverages critical insights to enable the acquisition, development, and retention of top employees and customers. The creator of AdMall and sales coaching solution CoachFeed, Smith is a Certified Professional Behavioral Analyst and author of "SalesCred™ — How Buyers Qualify Sellers" and “Hire Smarter, Sell More!”  He is also the co-host of the Manage Smarter podcast on iHeart Radio, Spotify and on C-Suite TV.