C. Lee Smith is the founder and CEO of SalesFuel, a Columbus, Ohio-based sales research firm recognized as one of the top sales enablement providers in the world.  Lee helps sales teams Sell Smarter® with business intelligence that builds their credibility and improves their ability to help others. He also helps sales managers avoid making big hiring mistakes. Lee is a Certified Professional Behavioral Analyst, keynote speaker and author of two international bestsellers: "SalesCred® — How Buyers Qualify Sellers" and “Hire Smarter, Sell More!”  He is also the co-host of the Manage Smarter show on iHeart Radio, Spotify and on C-Suite TV.