C. Lee Smith is the CEO and Founder of SalesFuel, a Columbus, Ohio-based firm that was named one of the Top 15 Sales Enablement Vendors in 2019 by Selling Power. Lee is a Gitomer Certified Advisor, one of an elite group of professionals worldwide licensed to train and consult using the works of Jeffrey Gitomer. Uniquely geared to service the fast-changing sales landscape, Lee is one of the country’s foremost experts on sales discovery and needs analysis, sales coaching, sales culture, hiring for sales, and sales management and leadership. Connect with him @cleesmith on Twitter, and on LinkedIn.