As Content Marketing Strategist for KLA Group, Colleen Casey creatively brings client solutions to life through sales and marketing content. She works closely with writers, Marketing Consultants, and clients to develop attention-grabbing content that attracts new prospects and sparks engagement. Colleen continually evaluates what's working and endlessly analyzes new ways use words to capture and convert leads. Before joining KLA, Colleen worked as a writer, editor, and business analyst. She is a proud alum of King's College London and Miami University.