David Cichelli is a Revenue Growth Advisor with The Alexander Group Inc. He helps clients redefine and deploy go-to-customer solutions to ensure optimal revenue performance. Widely recognized by national professional associations and trade publications for his work in linking sales compensation to management's objectives, Cichelli is a frequent speaker, author and educator on sales compensation topics.

David is author of McGraw-Hill's "Compensating the Sales Force 3rd Edition: A Practical Guide to Designing Winning Sales Reward Programs" and "Revenue Growth Model: Chief Revenue Officer’s Guide to B2B Sales Success.”  His most recent publication is the "2022 Sales Compensation Almanac," published by AGI Press.