Nic enjoyed a successful sales, management and research career in advertising, communications hardware, financial services, analytics software and sales performance in Asia-Pacific and EMEA. He was Executive Director for Ernst & Young's revenue growth practice, which he later acquired in a management buyout and rebranded as SalesLabs.
 
Nic has been a Visiting Professor teaching operations strategy and business negotiations to International MBA and Masters students in China, Russia and the UK. He co-authored the chart-topping Selling to the C-Suite (McGraw-Hill, 2009, 2019), wrote Target Opportunity Selling (ibid, 2014) and is now editing the Encyclopedia of Professional Selling and Sales Management (Edward Elgar, 2027).